Our Mission
Granville Biomedical aims to transform women's health education by enhancing teaching and learning opportunities worldwide.
Anatomical Models
Our Story
Granville Biomedical is a women-led, Canadian health tech venture that specializes in the design of anatomical pelvic health models to enhance clinical training and advance patient education.
The Co-Founders, Christine Goudie and Crystal Northcott met on a medical outreach mission to Bangladesh in 2018, where they identified an international need for more innovative educational tools within women's health.
Together, they embarked upon an impact-driven mission to prioritize and redesign the future of women's health education.
Their team launched the company’s first flagship model “Venus” in 2021, which validated the market gap with its swift uptake throughout 24 countries worldwide. Since then, the Granville team have continued their innovative journey with the release of their latest model "Iris" for medical device demonstrations.
Granville Biomedical's models are trusted and used by healthcare practitioners, medical academic educators, pelvic floor physiotherapists, sexual wellness advocates, and medical device manufacturers around the world. The have also been used in clinical trial studies to demonstrate the functionality and efficacy of novel medical devices within women's health.
Image: Omotara Eruteya, Founder of Freedom Tree (in Sierra Leone during a maternal health teaching workshop in 2019)
Our Testimonials
Our Team
Christine Goudie, Ph.D. Student, M.Des.
Co-Founder & CEO
Crystal Northcott, NP Student, MN, RN
Co-Founder & COO
Rebecca Wytsma, B.Eng.
R&D Product Manager
Anjelica Abarra, B.A.
Healthcare Marketing Specialist
Our Supporters
Together, we are elevating pelvic health education around the world.
►July 2024
Introducing IRIS!
Say hello our beautiful new product, IRIS! Designed specifically for pessary and medical device demonstrations.
September 2023
Mass Production
Based on growing international demand for our Venus model, we expanded our capacity through mass production.
June 2021
Return to Women's Health
We circled back to where it all began - women's health education with the launch of our beloved "Venus" model.
March 2020
Pivot to Covid-19 Medical Devices
Our team stepped up to develop a novel nasopharyngeal swab for Covid-19 testing in Canada.
April 2019
Company Launch
We took a leap of faith in 2019 to go to market with our first anatomical model "PeriSim".